College is expensive and, let’s face it, hard work. When you’re toiling away in the classroom and library, you might also be thinking about the marketing career all this hard work prepares you for. A marketing degree equips graduates with essential skills such as analytical skills and communication skills, which are crucial for various roles in the industry. You might even be thinking about what the perfect marketing job could be. We have several for you. Here are eight dream jobs if you have a marketing degree.
1. Marketing Strategist
Annual Salary $64,500
Marketing strategists develop and implement marketing strategies to help companies achieve goals. They conduct market research to inform their strategies. They use SWOT analysis and the 4Ps of marketing. Marketing strategists consider budgets, resources, and timelines. They collaborate with teams and partners to execute their goals.
2. Product Marketing Specialist
Annual Salary $67,000
A product marketing specialist is similar and has the same duties as a marketing specialist. However, a product marketing specialist uses strategies to drive demand for one or more products. They analyze consumer behavior to tailor their strategies.
3. Digital Marketing Manager
Annual Salary $76,000
Digital Marketing Managers research new techniques and best practices for online promotion. They design and manage digital marketing campaigns to enhance brand awareness and improve marketing effectiveness. Additionally, they develop digital marketing strategies to enhance online presence. Some of their duties involve executing social media campaigns, generating blog content, investing in digital advertising and more.
4. Advertising Manager for Marketing Campaigns
Annual Salary $104,000
An advertising manager provides the development and creative direction behind a company’s paid promotion. They oversee content marketing efforts to ensure engaging and effective promotions. They manage the departmental budget for copywriters. Advertising managers provide feedback, support and training to the advertising staff. They coordinate sales and marketing departments.
5. Recruiter
Annual Salary $58,000
Recruiters are non-traditional marketing careers but can be an ideal fit for a marketing degree. Recruiters connect employers with desirable candidates for available positions. They actively seek qualified individuals and encourage them to apply for jobs. This requires networking and research.
6. Brand Manager
Annual Salary $75,500
A brand manager plays a crucial role in the marketing industry by ensuring that a company’s identity is consistent across all platforms. They work closely with other marketing professionals to ensure brand consistency. They develop strategies to boost the organization’s credibility. Brand managers ensure that all branding decisions lead to sales. To do this they collaborate with other marketing areas such as social media, research, and content.
7. Copywriter
Annual Salary $56,500
Copywriters are content writers. Strong communication skills are essential for creating effective copy. They create persuasive copy to educate, entertain and motivate people to buy products or services. Copywriters work on email marketing campaigns, billboards, websites, social media posts, brochures and more.
8. Online Community Manager
Annual Salary $60,400
An online community manager creates, develops and manages online communities around a brand or cause. They utilize social media marketing to engage with the community. They build relationships within the communities and engage audiences on various platforms. The online community manager owns your online community.
Conclusion
Marketing promotes a company and helps salespeople accomplish their goals. In the process of doing that, it creates diverse marketing jobs that offer a variety of career opportunities. The importance of marketing skills in achieving success in these roles cannot be overstated.
